Workshops

These are not motivational sessions or skills training. Each workshop intervenes in how people think, decide, and communicate under real conditions. I work with founders, leaders, and institutions when clarity erodes, language drifts, and execution stops being enough. The goal is not learning more. It’s restoring coherence when it starts to break.

What a small Bedouin coffee ritual can teach us about why Saudi Arabia’s tourism boom may rise or fall on the work of translators.

Two Immersions: Why Saudi Arabia's Tourism Workforce Must Be Trained Inside Two Cultures, Not Just One Language

The argument, in one paragraph Saudi Arabia is on track to become one of the largest tourism economies on earth. Vision 2030 has set a target of one hundred and fifty million annual visits, the workforce required to deliver that target is being trained as we speak, and the diploma

May 4, 2026 9 min read

I Didn’t Teach Startups at Princess Nourah University. I Taught Execution.

Most people think innovation is about ideas. It’s not. It’s about execution. That was the real focus of my sessions during the third week of the Innovation Camp at Princess Nourah bint Abdulrahman University. I wasn’t there to teach participants how to come up with ideas. I

Mar 22, 2026 3 min read

What Do People Say About Us? And Why That Question Matters More Than We Think

A thought-provoking reflection on narrative ownership, personal branding, and why defining your own story is essential for building influence, credibility, and authentic presence in today’s world.

Feb 18, 2026 2 min read

Arbaaa at the University of Jeddah’s First International Forum for Giftedness in Higher Education

Arbaaa participated as a content partner at the University of Jeddah’s first International Forum for Giftedness in Higher Education, delivering a keynote on strategic storytelling and unveiling a free storytelling tool.

Sep 5, 2025 3 min read

Stop Selling Features: A Marketer’s Guide to Closing Like a Pro

Explore the deeper meaning behind the classic "sell me this pen" challenge through a symbolic visual narrative. This article unpacks how simplicity, clarity, and authority drive effective persuasion in modern marketing and sales strategy.

Aug 29, 2025 3 min read

Kolb’s Four Stages of Learning: Why Founders and Marketers Should Master It

Discover how Kolb’s Four Stages of Learning can help founders and marketers turn every experience into actionable growth. A proven framework for faster iteration, smarter strategies, and sustainable success.

Aug 26, 2025 3 min read

Marketing to Youth in Saudi Arabia: Why It’s Time to Stop Treating Them Like a Segment

The Generation That’s Shaping Culture, Not Consuming It In Saudi Arabia, youth aren’t just a target audience — they are the architects of today’s cultural landscape. With nearly 70% of the population under the age of 35, it’s no longer strategic to treat young people as a

Jun 28, 2025 3 min read

Day 10: Crafting a Consistent Visual Identity

A strong visual identity is more than just a logo—it’s the complete visual representation of your personal brand.

Mar 10, 2025 2 min read

Day 9: Choosing the Right Platforms for Your Personal Brand in Saudi Arabia

Selecting the right platforms for your personal brand in Saudi Arabia is critical to reaching the right audience and achieving your brand goals. This guide will help you analyze platform demographics, match platforms to your objectives, consider local trends, and create tailored content for each platform. Analyze Platform Demographics Understanding

Mar 9, 2025 2 min read

I build Saudi Arabia's story for the world — through media, brands, and leadership.

I Tell the Story

I Build the Institutions

I Advise the Leaders

The Making of Modern Saudi Art

From Zero to 300K: The YouTube Story

Why Personal Branding Is Now a Strategic Priority for Saudi CEOs

Workshops

Two Immersions: Why Saudi Arabia's Tourism Workforce Must Be Trained Inside Two Cultures, Not Just One Language

I Didn’t Teach Startups at Princess Nourah University. I Taught Execution.

What Do People Say About Us? And Why That Question Matters More Than We Think

Arbaaa at the University of Jeddah’s First International Forum for Giftedness in Higher Education

Stop Selling Features: A Marketer’s Guide to Closing Like a Pro

Kolb’s Four Stages of Learning: Why Founders and Marketers Should Master It

Marketing to Youth in Saudi Arabia: Why It’s Time to Stop Treating Them Like a Segment

Day 10: Crafting a Consistent Visual Identity

Day 9: Choosing the Right Platforms for Your Personal Brand in Saudi Arabia

Featured posts

Narrative Infrastructure

Reputation: The Real Currency in a Trends-Driven Market

The 1-Minute Introduction That Makes People Remember You in Saudi Arabia

Tags

Latest posts

The People Next Door: Why We Are Learning to Trust Our Neighbours More Than Our Feeds.

Two Immersions: Why Saudi Arabia's Tourism Workforce Must Be Trained Inside Two Cultures, Not Just One Language

Why Great Products Fail to Sell, And How Storytelling Fixes It

Follow us

The People Next Door: Why We Are Learning to Trust Our Neighbours More Than Our Feeds.

Two Immersions: Why Saudi Arabia's Tourism Workforce Must Be Trained Inside Two Cultures, Not Just One Language

Why Great Products Fail to Sell, And How Storytelling Fixes It

I build Saudi Arabia's story for the world — through media, brands, and leadership.

I Tell the Story

I Build the Institutions

I Advise the Leaders

The Making of Modern Saudi Art

From Zero to 300K: The YouTube Story

Why Personal Branding Is Now a Strategic Priority for Saudi CEOs

Workshops

Featured posts

Tags

Latest posts

Newsletter

Follow us