The most dangerous room in business is a quiet boardroom. You know the scene. A leader finishes presenting a comprehensive, data-backed, 5-year strategic roadmap. It has pillars, verticals, and synergistic flywheels. They ask, "Any questions?" The team nods. The room is silent. The leader leaves feeling

(From the Books I Study and the Rooms I Sit In) When people hear “communication advisor,” they often imagine someone who writes talking points, edits speeches, and “handles the media.” That’s only the surface. A real communication advisor is much closer to a strategic partner and risk radar, someone

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Discover how storytelling, the Hero’s Journey, and Erikson’s developmental stages can reshape digital well-being for teens. A strategic Heart–Hands–Head framework to help youth build healthier digital habits.

Personal branding is no longer optional for Saudi CEOs. Discover how a clear leadership narrative builds trust, attracts talent, and drives company value.

Introducing a simple tool to finally answer: “Where should I really focus my content?”

At YouTube’s Creative Meeting in Riyadh, Ameer Albahouth — host of The Basics of Marketing, the #1 marketing podcast in the GCC — reflects on how YouTube empowers Saudi creators to build real personal brands. A story of identity, strategy, and turning passion into purpose.

For a long time, I thought mastery required silence. That if I worked in private, one day excellence would announce itself for me. But I’ve learned that doing what you like and talking about it is one of the most potent combinations for growth. When I look back at

Learn how to build a personal brand that drives real influence—through clarity, storytelling, and consistent proof of value.