PressRelease Pro: From PR Training to AI Tool Anyone Can Use

When I first started writing press releases, I realized it wasn’t as simple as just announcing news. Journalists expect structure, clarity, and professionalism. To learn how to do it the right way, I completed two specialized courses at the University of Colorado Boulder: Principles of Public Relations and Working with the Media.

Armed with that knowledge, I designed a tool that would make the process faster and easier—not just for me, but for anyone. That’s how PressRelease Pro was born.

Why I Built PressRelease Pro

After studying PR principles, I saw the same mistakes again and again in poorly written releases:

• Headlines that read like ads, not news.
• Generic quotes that didn’t add meaning.
• Key details buried at the bottom instead of at the top.
• Missing boilerplates and contact details.

I wanted a tool that followed the journalistic best practices I learned while also saving time. So I created PressRelease Pro, a GPT that combines professional standards with AI efficiency.

“Good PR isn’t about hype—it’s about delivering facts and context in a way that serves both the organization and the media.”

How It Works

PressRelease Pro asks the same core questions journalists would:

• What happened, who is involved, and when?
• Why does this matter right now?
• What proof or data backs it up?
• Who should be quoted, and what insight should they add?

Then it builds a press release with:

• A clear, newsworthy headline
• An inverted pyramid structure (important details first)
• A meaningful quote
• A standard boilerplate and contact section
• Proper formatting ending with “###”

It also generates a journalist-ready email pitch, a final checklist, and alternate headlines/quotes.

Why I’m Sharing It

At first, I built PressRelease Pro just for myself. I wanted a way to quickly draft releases without losing quality. But now, I’m sharing it so others can benefit—whether you’re a startup, small business, or nonprofit with limited resources.

Instead of struggling with a blank page or sending out weak releases, you can use this tool to communicate clearly and professionally every time.

Final Thoughts

Press releases are still one of the most effective ways to share news—if they’re written properly. Thanks to my PR training and research, I built PressRelease Pro to make that process easier, faster, and more reliable.

I created it to solve my own problem, and now I’m making it available for anyone who needs a newsroom-ready press release on demand.