I stopped calling Arbaaa an agency. Here’s why.

I stopped calling us an agency, because services don’t compound. Here’s the venture-builder mindset: agencies sell hours, but assets win. Asset = Narrative + Distribution + Product.

Ameer Albahouth

Jan 24, 2026 - 1 min read

There was a day I caught myself using the word “services” the way people use it to stay safe.
Safe revenue. Safe scope. Safe retainers.

But the more I built, the clearer it became:

Services don’t compound. Ventures do.

An agency can be excellent, still, the default model is linear:

You sell time.
You deliver output.
You reset the clock next month.

That’s not a criticism. It’s a constraint.

Because in 2026, the most valuable thing you can build isn’t another “package.”
It’s an asset.

Agencies sell hours. Venture builders create assets.
Assets create leverage: they keep working when you’re offline, and they get stronger the more you feed them.

Here’s the framework I use now:

Asset = Narrative + Distribution + Product

Narrative: A point of view people remember. A story that makes you the reference in your category.
Distribution: Owned channels that don’t rely on luck—platforms, communities, search, partnerships.
Product: Something people can buy, adopt, reuse, and share—without you being in every room.

That’s why I stopped calling us an agency.
Because what we’re really building is a communications venture builder: media, platforms, and products that turn visibility into infrastructure.