This guide shows you exactly how to turn a real, local experience into a bookable product and a market-ready campaign using the Destination Experience Builder (the HTML tool you have). Follow the steps in order, and you’ll finish with two assets you can copy or download instantly:

  1. a Blueprint in Markdown for your website/proposals, and
  2. a JSON file for automation (Zapier/Airtable/CMS).

1) Start With the Basics & Identity (Step 1)

Goal: Anchor your project in a real place, with an explicit promise.

Fill in:

  • Destination Name (e.g., Diriyah, Al-Baha, Farasan).
  • Experience Title (e.g., Najdi Coffee Ritual at Sunset).
  • Authenticity Core — what makes this truly local? Mention people, craft, rituals, ingredients, and story.
  • Seasonality / Best Time (e.g., Oct–Apr, golden hour).
  • Exact Location (pin/landmark) and Accessibility notes (wheelchair, family-friendly, language).
Pro Tip: Write the Experience Title as a benefit + setting (e.g., “Calligraphy in a Historic Hijazi Home”).

2) Build With the Community (Step 2)

Goal: Ensure the experience is real, consensual, and fair.

Add:

  • Stakeholders — locals, artisans, elders (name, role, contact).
  • Cultural Assets — rituals, crafts, music, dishes.
  • Checks: toggle Community Consent and Sustainability Safeguards once you truly have them.

What “safeguards” look like: visitor caps per session, waste plan, noise control, wildlife guidelines, no-go areas, photo etiquette, respectful dress code.

Pro Tip: Use WhatsApp voice notes to capture elders’ stories. Summarize them in “Authenticity Core.”

3) Design the Guest Journey (Step 3)

Goal: Define what actually happens.

Fill in:

  • Itinerary / Flow — list each step (welcome, story intro, hands-on activity, tasting, farewell).
  • Duration & Capacity — be realistic (e.g., 2 hours, 10 guests).
  • Inclusivity & Safety — dietary, allergies, dress, photography, weather backup.
  • Tangible Takeaway — skill/item/memory (e.g., engraved name in Arabic, spice blend, recipe PDF).
Pro Tip: Aim for 3–6 steps. Every step should earn its place: orient → engage → deepen → share → close.

4) Productize and Price (Step 4)

Goal: Make it bookable and scalable.

Create Pricing Tiers with inclusions, e.g.:

  • Standard (249 SAR) — Guided ritual, tasting, Q&A.
  • Private (799 SAR) — All Standard + private time + gift kit.
  • Premium (1,399 SAR) — Private + artisan keepsake + hotel transfer.

Add:

  • Booking Channels — official site, OTA, DMO page, hotel concierges, WhatsApp.
  • Availability — days, time slots, and blackout dates (e.g., Thu–Sat at sunset; closed 1–10 Ramadan).
Pro Tip: Tie inclusions to the Authenticity Core (e.g., “roast beans with the host,” not generic “photo stop”).

5) Shape the Story & PESO Plan (Step 5)

Goal: Translate your authenticity into marketing.

Fill in:

  • Emotional Drivers — belonging, awe, pride, discovery, luxury.
  • Tagline — short and memorable (e.g., Find home in the desert).
  • Story Arc — 3–4 lines explaining “from land → to hands → to heart.”
  • Heart / Hands / Head (HHH) — why it matters, what guests do, what proves quality.
  • PESO Plan
    • Owned: landing page, blog article, 60–90s video led by artisan.
    • Shared: UGC hashtag + local creators.
    • Paid: geo-targeted short-form ads to GCC; retarget website visitors.
    • Earned: PR pitches to travel/editorial, hotel concierge sheets.

Local → Global Vocabulary: Use the mapping list to translate local terms without losing meaning (e.g., Majlis → Traditional gathering space). This helps international guests and boosts SEO.


6) Set KPIs, Plan for Risks, Export (Step 6)

Goal: Make success measurable and launch responsibly.

Add KPIs like:

  • Bookings/month, Avg. revenue/guest
  • % Local sourcing, Artisan income
  • NPS/Reviews, Social sentiment
  • Content reach (Owned/Shared/Earned)

Write Risks & Mitigations (e.g., heat → sunset slots, shade, water; seasonal storms → backup indoor venue; cultural sensitivity → clear etiquette brief).

Use Notes for Launch to outline your pilot (e.g., 3 soft-launch sessions with locals + invited media, collect feedback, iterate).

Click Generate Blueprint to create a polished summary. Then:

  • Copy Markdown to paste into Ghost CMS, Notion, or a proposal.
  • Download JSON for automation or developer handoff.
  • Save Draft to keep your progress locally.

Example: “Najdi Coffee Ritual at Sunset” (Mini Walkthrough)

  • Authenticity Core: Family coffee ritual hosted by a local elder; grinding beans, roasting, storytelling on Najdi hospitality.
  • Flow: Welcome & etiquette → Roast & grind → First pour & meaning → Guest pour & tasting → Stories & songs → Farewell & keepsake.
  • Tiers: Standard (group); Private (family), Premium (with keepsake dallah engraving).
  • Tagline: Find home in the desert.
  • HHH: Heart (belonging), Hands (you roast & pour), Head (heritage standards, 4.8★ reviews).
  • PESO:
    • Owned: 90-second film, artisan profile blog, booking page.
    • Shared: UGC hashtag + local micro-creators.
    • Paid: GCC lookalike audiences; sunset visuals.
    • Earned: Concierge one-pager + culture editors.

Export the Markdown and publish it as a product page + blog story. Send the JSON to your dev/ops to sync with booking systems.


Best Practices (So You Don’t Slip)

  1. Authenticity First: If a step doesn’t serve the culture or guest value, cut it.
  2. Consent is Non-Negotiable: Get clear verbal/written consent and agree on compensation.
  3. Design for Heat & Weather: Build shade, hydration, and backup plans into the flow.
  4. Capacity Caps: Protect the experience and the host. Scarcity makes it special.
  5. Proof Matters: Show certifications, host bios, and reviews in “Head.”
  6. Film the Host, Not a Voiceover: Let locals lead the story on camera.
  7. Package Smart: Tiers = choice without confusion; names should signal value.
  8. Measure More Than Bookings: Track artisan income and cultural sentiment.

Common Mistakes (And Quick Fixes)

  • Vague Titles → Make it concrete: “Sea-to-Table Fisherman Morning (Farasan)” beats “Local Food Tour.”
  • Generic Inclusions → Replace with specific actions: “learn to knot the net,” “grind with the host.”
  • No Safety/Accessibility → Add a 1-minute brief + clear icons on the page.
  • One-channel Booking → Add WhatsApp + concierge + OTA for discovery.
  • No Post-Visit Story → Email guests a recap (photos, recipe, artisan Instagram) 24–48 hours later.

FAQ

Q: Can I use Arabic labels/RTL?

Yes. The tool already supports Arabic text; we can swap field labels to Arabic and set dir="rtl" if you prefer a fully RTL UI.

Q: How do I use the JSON file?

Feed it to automation (Zapier, Make) or your CMS to create product pages, push availability, or generate concierge PDFs.

Q: How long should the experience be?

Most culture-led sessions perform well at 90–120 minutes. Short enough for flow, long enough for depth.

Q: What if I’m still testing?

Launch a 3-session pilot with locals + selected guests, collect feedback in Notes, iterate, then scale.


Your Launch Checklist

  • Title communicates what and why
  • Consent + compensation agreed
  • 3–6 clear itinerary steps
  • Capacity, safety, inclusivity defined
  • 2–3 pricing tiers with real value
  • Tagline + HHH + PESO ready
  • KPIs + risks documented
  • Blueprint exported (MD + JSON)

Next step: Open the Experience Builder, complete Steps 1–6, click Generate Blueprint, then Copy Markdown into your site or proposal. If you want, send me your draft and I’ll optimize your PESO copy and pricing tiers for the Saudi market.

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