You’re probably living under a rock if you haven’t realized this by now:
In today’s digital world, having a strong personal brand isn’t optional—it’s essential.
As someone who has spent years building Arbaaa, launching platforms across Saudi Arabia, and growing a YouTube channel to over 150,000 subscribers, I’ve learned one thing clearly:
If people can’t find you on Google or YouTube, you’re invisible.
Here’s exactly how I’ve used these two platforms to build and scale my personal brand—and how you can do the same.
Step 1: Define What Your Brand Really Stands For
Before anything else, I had to ask myself:
- What do I want to be known for?
- Who am I trying to help?
- What value do I consistently bring?
For me, it came down to this:
I’m here to demystify marketing for the Arab world and build powerful Saudi brands through content, strategy, and bold storytelling.
When you know your values, skills, and purpose—you stop copying others and start leading.
Action for You:
Write your brand statement in one line. Who are you, what do you do, and who are you helping?
Step 2: Create Content Consistently (Even When It’s Not Perfect)
Building a personal brand is about momentum.
My YouTube journey began with basic marketing tutorials. They weren’t perfect, but they were real. Over time, that consistency snowballed into credibility—and credibility into clients, partnerships, and recognition.
It’s not about going viral.
It’s about showing up again and again until people trust you.
Pro tip: I create a monthly content calendar, batch-produce videos, and repurpose every piece across Instagram, LinkedIn, and blogs.
Step 3: SEO Is Not Optional—It’s the Game
Your content means nothing if no one can find it.
I invest time every month doing:
- Keyword research (using Google Trends, Ahrefs, or even just YouTube’s autocomplete)
- Optimizing my video titles, thumbnails, and blog headlines
- Adding Arabic + English keywords based on what Saudis are actually searching
This ensures that when someone types "how to grow a business in Saudi Arabia", they find Ameer Albahouth—not someone else.
Step 4: Set Up Your Google Presence (Yes, You Can)
Most people think Google My Business is just for shops or restaurants.
Wrong.
If you're a consultant, speaker, agency owner, or thought leader—you can use it too.
I claimed my listing for Arbaaa and optimized it with:
- A professional description
- My location in Riyadh
- Website and contact links
- Consistent posts and updates
This small move puts me in front of clients searching for marketing help right here in Saudi Arabia.
Step 5: YouTube Is My Secret Weapon
Here’s the truth: YouTube is not just a platform—it’s a search engine.
When I upload videos on marketing strategy, branding, or entrepreneurship, I’m not just “sharing” content—I’m building a searchable archive of my expertise.
My formula:
- Start each video with a strong hook
- Add subtitles (Arabic + English)
- End with a clear CTA (subscribe, watch next, or book a call)
And don’t forget to cross-promote. I embed YouTube videos into my blog, include them in newsletters, and repurpose clips into Instagram Reels.
Step 6: Collaborate to Expand Your Brand
One thing that accelerated my growth: strategic collaborations.
I partnered with:
- Creators in adjacent niches (public health, finance, education)
- Podcast guests with strong LinkedIn audiences
- Saudi entrepreneurs with amazing stories I could feature on FoundersTale or BoldSaudi
These partnerships not only brought new followers—they added depth and credibility to my brand.
Alone you grow.
Together, you scale.
Final Word: Your Name Is a Search Term. Own It.
Here’s the mindset shift that changed everything for me:
People are Googling you even before they talk to you.
So, control the narrative.
Own your name online.
And don’t just be good—be discoverable.
The internet isn’t your enemy.
Google and YouTube aren’t distractions.
They’re the most powerful tools you have—if you know how to use them.
And if I can do it, so can you.
