Arbaaa at the University of Jeddah’s First International Forum for Giftedness in Higher Education

On September 3–4, 2025, the University of Jeddah hosted its first-ever International Forum for Giftedness in Higher Education, under the patronage of the Minister of Education. Arbaaa Marketing participated as a content partner, contributing to discussions on talent development, storytelling, and innovation — all aligning with Saudi Vision 2030.

Keynote: Strategic Storytelling

In a highlight of the forum, I delivered a keynote titled “The Power of Storytelling”, aimed at students, educators, and founders. The core message was that storytelling isn’t just about communication—it’s a strategic tool to transform ideas into narratives that inspire action.

“Tell a person’s story the right way and you align heart, hand, and mind: Who they are, what they do, and why it matters... When students learn to frame their ideas this way, they build ventures, join research labs, and lead communities.”

Unveiling Arbaaa’s Storytelling Tool

One of the most exciting moments was unveiling a free interactive storytelling tool designed to help students and others craft persuasive narratives. The tool leads users through four stages:

1. Place & Time — setting the scene
2. Characters — defining protagonists and motivations
3. Events — mapping the sequence of happenings
4. Moral & Message — delivering the insight and inspiration

This is paired with three communication styles at each stage: With the Heart (emotional), In Hand (practical), and With Reason (logical evidence).

Arbaaa’s Role as Content Partner

Before the forum, Arbaaa provided:

• Story coaching to students, helping them structure and rehearse their narratives. Six students went on to present their stories to the University Dean and the Deputy Minister of Education.
• Program narrative framing, pre-event content setup, and on-site coverage.
• Digital content assets to amplify the impact.

Forum Highlights & Impact

• Workshops for gifted students and their parents.
• Cultural competitions, interactive exhibitions, and creative showcases of student talent.
• Alignment with Vision 2030 involves promoting earlier discovery and faster development of talent, as well as preparing gifted students for meaningful contributions.

Why This Matters

Bridging academic excellence with applied skills like storytelling and communication is essential. It not only empowers gifted students but also ensures that their ideas are expressed in ways that resonate with peers, decision-makers, and communities. This is key to creating lasting impact.

Looking Forward

Arbaaa remains committed to partnering with educational institutions to help unlock and amplify talent. Tools like the storytelling framework and initiatives like the University of Jeddah forum are steps toward a society where the voices of students are not only heard but also empowered.