What I Do

01

Personal Brand Advisory

One-to-one work with founders, executives, and public figures in the GCC — defining the narrative, amplifying influence, and positioning for lasting authority.

Narrative Strategy Executive Positioning
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02

Momentum Month

A structured 4-session implementation program for leaders ready to move from clarity to execution. Limited to 4 clients per month. Strategy session fee credited toward enrollment.

$4,000 · 4 Sessions Limited Intake
Strategy Sessions Brand Pillars Team Training
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03

Arbaaa Marketing

Saudi Arabia's full-stack marketing partner — from creative strategy to viral content to distribution. 19 proprietary platforms. 500K+ subscribers. Built in Riyadh since 2021.

Content Production Media Buying Advisory
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400+ Articles Published
500K+ Platform Subscribers
19 Proprietary Platforms
4M+ Campaign Views in 2024

Selected Work

Ministry of Culture Saudi Tourism Authority SAMOCA – Museums Authority Misk Global Forum 2025 SEVEN Car Lounge Hamat Holding Gorski Group H.E. Ahmed Alkhateeb Mthayel Al Ali Hay Development

4 client slots open this month.

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Stay with the thinking

Notes on structure, narrative, and institutional coherence.

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Helping leaders bridge the gap between Strategy and Story.

Strategies are built in silence. Stories are told in the noise.

In the modern boardroom, leaders are equipped with comprehensive data, 100-page roadmaps, and ambitious visions. But often, the most brilliant strategies fail to leave the room.
Why?

Because there is a fundamental disconnect between Corporate Logic (the plan) and Human Connection (the buy-in).

Next North Star Exists to close that gap.

We are not a traditional agency. We are an intelligence unit designed for leaders, executives, and visionaries who need to translate complex agendas into clear, compelling realities.

We believe that in an era of rapid transformation, clarity is the ultimate asset, and a well-constructed narrative is the most powerful tool a leader possesses.

Our Focus Areas

Strategic Narrative Construction

Turning abstract business goals into repeatable, human-centric stories that stakeholders understand and support.

Executive Reputation & Personal Branding

Building the "Leader’s Voice" as a strategic asset to attract talent, build trust, and drive company value.

The "Translation" Lab

Taking high-level technical strategies—such as Vision Realization Programs or Digital Transformations—and translating them into messages that move people.