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Stay with the thinking

Notes on structure, narrative, and institutional coherence.

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I help leaders protect coherence when execution is no longer enough.

Execution delivers movement. Visibility creates noise. Coherence is what holds when both fail. I help leaders define and protect that underlying logic before it is tested.

I stopped calling Arbaaa an agency. Here’s why. post feature image
An innovation deep dive into AI-driven branding tools reshaping personal brands, moving from reminders to demand-driven relevance. post feature image
The “Integrity Tax” in Modern Marketing post feature image
What Alex Hormozi Gets Right About Content (And Why Most Brands Still Miss the Point)
Storytelling as a Strategic Tool for National Transformation post feature image
The Next North Star Manifesto
The Art of Creating Something From Nothing in Leadership Communication.
Building Saudi Wins: From an Idea to the First Result on Search and AI Discovery
The Art of "Creating Something From Nothing" in Leadership post feature image
nspire. Aspire. Expire. The Hidden Cycle Behind Every Transformation
The Great Translation: How to Turn a 100-Page Strategy into a Message People Actually Understand post feature image
Ameer Albahouth - What It Really Means to Be a Communication Advisor
The Kevin Hart Personal Branding Blueprint post feature image
Youth Digital Well-Being: How Storytelling and Strategic Communication Can Transform the Way Teens Use Technology post feature image
Why Personal Branding Is Now a Strategic Priority for Saudi CEOs
Find Your Best Personal Branding Platform post feature image
YouTube's Creative Meeting in Riyadh: How the Basics of Marketing Podcast Became the Foundation of My Personal Brand. post feature image
Do What You Like and Talk About It. post feature image
Build a Personal Brand That Works (Not Just Looks): Lessons from the Arena post feature image
Marketing Touristic Destinations: A Playbook Inspired by Marketing Places post feature image

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